Dior is one of the world’s most expensive brands, with products costing up to $279 each. The brand, founded in 1842, has earned a reputation as a creative outlet that works with celebrities. Its origins were in evening dresses, and the brand has since expanded into many other products. But what is its true potential? In 2022, is it ready to take the title? Only time will tell.
Apple is still the most valuable brand in the world. The company held onto the top spot in the Kantar Brandz 2022 report, which ranks brands based on actual value and perceived value. Apple has a premium of slightly less than one trillion dollars. However, this is a small price to pay for an iconic brand. This is due in part to Apple’s continuing expansion into broader services. While Apple’s position in the rankings may be a sign of the company’s success, it does not necessarily mean that the brand will be around in the future.
As the most prestigious and expensive brand in the world, Gucci has a strong connection to culture and art. Its handbags and eyeglasses sell for more than $292. Its popularity has led to collaborations with Hollywood stars, including Brad Pitt and Kylie Jenner. With more than 550 showrooms worldwide, it’s not surprising that the brand is already the most expensive. And, its products are truly coveted.